What is Linktree used for, and is the free plan enough?
What Linktree is used for, how a page works, what the free and paid plans cost in October 2026, the limits people hit and when another tool fits better.
Muzahid Maruf, Founder
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What is Linktree used for? Putting many links behind one URL. You paste linktr.ee/yourname into an Instagram or TikTok bio, and a tap lands visitors on a page of buttons leading to a shop, video, booking page or newsletter.
Instagram's help center allows up to 5 links in a profile, while a free Linktree page takes unlimited basic links. I run TrackRev, which has its own free link-in-bio page.
Key takeaways
- Linktree puts many links behind one linktr.ee/yourname address. Linktree Free accounts get unlimited basic links, 1 featured link and 28 days of analytics.
- The footer comes off with Linktree Pro for $144 a year on annual billing, and no plan offers a custom domain.
- Linktree Insights reports views and clicks. A sale on your own checkout needs UTM tags and the Google Analytics integration on Linktree Pro.
- TrackRev's free link-in-bio page publishes without signup, holds up to 50 items and takes your own domain with a free account, but it has no store or email capture.
What is a Linktree page?
Linktree is a link-in-bio tool. Per its help center, each account gets a page at linktr.ee/yourusername, and edits made in the Linktree Admin appear on the live page right away. The company claims over 70 million users.
What is Linktree used for? Job by job
| Job | What the page does | Plan it starts on |
|---|---|---|
| Share links | Unlimited basic links on one page | Linktree Free |
| Highlight a link | Featured layout: 1 on Linktree Free, unlimited on paid plans | Linktree Starter |
| Collect contacts | Email and phone sign-ups on the page | Linktree Free |
| Sync contacts | Mailchimp, Klaviyo, Kit or Google Sheets | Linktree Pro |
| Reply to comments | A keyword in an Instagram comment triggers a DM | Linktree Free |
| Sell and earn | Digital products, courses, affiliate links, and paid communities (US only) | Linktree Free, with reduced fees on paid plans and 0% on Linktree Pro |
| Schedule posts | Social posts go live across platforms | Linktree Premium |
| Style a QR code | Custom colors or your own logo on the code that opens the page | Linktree Pro |
Linktree jobs by plan, from its pricing page and help center, October 2026.
The pricing page lists Instagram auto-replies under Premium, yet the help center article updated July 30, 2026 gives Linktree Free 1,000 DMs a month. Selling is regional: Earn features run in selected countries only.
How a Linktree page works, step by step
- Sign up and claim linktr.ee/yourusername; the Accounts section of the Linktree Admin renames it later.
- Add buttons and pick a theme. Linktree Free allows unlimited basic links.
- Paste the URL into the bio field of Instagram, TikTok, YouTube or LinkedIn, an email signature, or a printed QR code.
- Visitors tap through, and Linktree Insights counts views, unique views, clicks, unique clicks and a click rate, which is clicks divided by views.
Is Linktree free? Plans and prices
Yes. Linktree's pricing page labels the free plan "Free with restrictions". A custom Agency or Enterprise tier sits above the four self-serve plans.
| Plan | Per month, annual billing | Per year | Per month, monthly billing | Analytics history | Instagram DMs a month |
|---|---|---|---|---|---|
| Free | $0 | $0 | $0 | 28 days | 1,000 |
| Starter | $6 | $72 | $8 | 90 days | 1,500 |
| Pro | $12 | $144 | $15 | 365 days | 2,500 |
| Premium | $30 | $360 | $35 | Account lifetime | Unlimited |
Linktree prices and limits, October 2026, from its pricing page and help center.
Linktree Pro and Premium start with a 7-day free trial. Annual billing saves $24 on Starter, $36 on Pro and $60 on Premium against 12 months at the monthly rate. For a plain list of links, Linktree Free is enough.
On selling, the pricing page promises 0% fees from Pro and publishes no percentage below it. Its FAQ lists a US$0.25 charge per payout, and a footnote says transaction and processing fees may apply.
The linktr.ee address never changes
Linktree's help center says it offers no custom domain to replace the linktr.ee URL, and suggests a Redirect link instead. The article is dated October 15, 2024, and none of the plans on the pricing page lists a domain.
A branded short link on a domain you own can be pointed elsewhere later, while a linktr.ee address belongs to Linktree.
Removing the footer costs $144 a year
Linktree Pro removes the footer. At $12 times 12 months that is $144 on annual billing, and $15 times 12 is $180 month to month.
Carrd Pro Lite removes Carrd's badge for $9 a year on 3 sites, although Carrd is a page builder where you place every element yourself.
Free analytics cover 28 days
Linktree Free shows the last 28 days, Linktree Starter 90, Linktree Pro 365 and Linktree Premium the account's lifetime, per the Linktree Insights article of March 27, 2026.
The Most Clicked list and the Visitors section (traffic sources, locations, devices) belong to Pro and Premium, and CSV export needs Premium. Your own test taps count, and the article does not mention bot filtering.
Linktree Insights stops at the click
Linktree Insights shows earnings and conversions only for links that earn money, such as Earn links, paid courses and digital products.
Worked example
Linktree's own example is 1,000 clicks on 2,000 views, a 50% rate. Say 20 of those clickers buy a $29 product on your own checkout. That is $580 in revenue and a 2% purchase rate, and the Insights article lists no way to record either.
Linktree Pro adds UTM parameters, a Google Analytics integration and a Meta Pixel, but you can tag links by hand on any plan, since a tag is part of the URL.
Google's documentation lists 9 UTM parameters and says to always set 3.
https://yourbrand.com/pricing?utm_source=instagram&utm_medium=bio_link&utm_campaign=october_launchThe free UTM builder assembles these URLs, and the UTM parameters guide covers naming. Joining a tagged visit to the payment that followed takes link tracking software.
When another tool makes more sense
| If you need | Look at | What it costs |
|---|---|---|
| Your own domain | Carrd Pro Standard | $19 a year for 10 sites, $39 for 25 |
| No badge, no custom domain | Carrd Pro Lite | $9 a year for 3 sites, $14 for 10 |
| Your own domain, free to start | TrackRev link in bio | $0, with a free account for the domain |
| Revenue per button | TrackRev tracking links | Paid plans from $39 a month |
Prices from each vendor's pricing page, October 2026. A domain you own costs extra.
TrackRev's free link-in-bio page
TrackRev's link-in-bio tool publishes without an account: choose a name, add links, and the page is live at trackrev.io/yourname. A free account lets you serve it from a domain you own, such as links.yourbrand.com.
| Feature | Linktree Free | TrackRev free page |
|---|---|---|
| Links | Unlimited basic links | Up to 50 items |
| Footer | Linktree footer until Pro, $144 a year | Made with TrackRev footer stays |
| Analytics | 28 days of views and clicks | None on pages published without an account |
| Selling and email | Products, courses, sign-ups | None |
| Design | Custom designs on Pro | 12 theme presets, 5 fonts, 12 social icons |
Linktree's free plan beside TrackRev's free page, October 2026.
For per-button numbers, put a TrackRev tracking link behind each button. It records each click and matches it to the Stripe, Paddle, Polar or Lemon Squeezy payment it led to (how link tracking works).
Revenue figures stay hidden on the free plan and show on every paid one, which differ on workspaces and affiliate commission volume (pricing).
| Plan | Per month | Per year, annual billing | Monthly limits |
|---|---|---|---|
| Free | $0 | $0 | 50 links, 1,000 events |
| Starter | $39 | $351 | $10K partner commission tracked |
| Growth | $99 | $891 | $100K partner commission tracked |
| Scale | $199 | $1,791 | No commission cap |
TrackRev plans, October 2026, from its pricing page.
Stay on Linktree when the page is a storefront, since its selling, contact collection, Instagram auto-replies and scheduling have no match in TrackRev's builder.
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Frequently asked questions
- Linktree Pro at $12 a month on annual billing is the cheapest way to remove the footer. If the address is the problem, no Linktree plan fixes it. Linktree Premium suits heavy Instagram automation and scheduled posts.
- Not for a short list. Five or fewer destinations can live in the profile itself. A page earns its place when the list is longer, when the same list has to work on other platforms, or when you want selling and sign-ups behind the link.
- It shows counts, plus traffic sources, locations and devices on Linktree Pro, but no named visitors. People who subscribe through your page appear in the Audience CSV export (Linktree Pro and Premium) with the email or phone number they shared.
- Linktree Premium bundles link rules and routing, AI integrations, all-time analytics, data export, social scheduling and Instagram auto-replies. Linktree Free already includes 1,000 auto-reply DMs a month. For analytics history, compare each tool's free retention, since Linktree Free keeps 28 days and TrackRev's free page has none until you sign up.
- No. Linktree keeps the data for the life of the account and points you to the date picker to chart a custom range. Your own test taps can take up to 30 minutes to appear.
- Every bio field, signature and printed code pointing at linktr.ee needs editing, because Linktree owns that address. A domain you own makes a later move a DNS change.
Written by
Founder, TrackRev.io & Contant.io
Muzahid Maruf is the founder of TrackRev.io and Contant.io. He writes about marketing attribution, link tracking, and revenue analytics for SaaS teams.
Writes about Marketing attribution · Link tracking · Revenue analytics · SaaS growth
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