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TrackRev vs FirstPromoter: which affiliate platform is right for you?

TrackRev Affiliate matches FirstPromoter with no revenue cap — and tracks every other channel on the same data, so you know which channel actually pays your MRR.

By the TrackRev team · Pricing checked July 2026

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Best fitTrackRevFirstPromoter logoFirstPromoterBitly logoBitlyHYROS
Left to right: counts clicks to pays on revenue. Top to bottom: partner programs to links only. Our read of each tool’s public feature set, not a measured score.

Why choose TrackRev over FirstPromoter?

  • Attribution beyond affiliates

    FirstPromoter only sees affiliate traffic. Paid ads, SEO, email, and direct channels are invisible to it. TrackRev attributes revenue from every source in one dashboard.

  • Branded links for every partner

    FirstPromoter gives affiliates generic tracking parameters. TrackRev gives each partner a branded short link on your custom domain — better conversion, more trust.

  • Multiple attribution models

    FirstPromoter doesn't offer attribution model selection. TrackRev gives you first-touch, last-touch, and linear — so you can see which view of the data fits your analysis.

What you’d run on TrackRev

Screens recreated from the TrackRev app, with example data.

Compare TrackRev vs FirstPromoter

  • Affiliate links & trackingTrackRev: FirstPromoter:
  • Recurring commissionsTrackRev: FirstPromoter:
  • Commission rules & payoutsTrackRev: FirstPromoter:
  • Refund / chargeback commission reversalTrackRev: FirstPromoter:
  • No affiliate-revenue cap on entry planTrackRev: FirstPromoter: Starter caps tracked revenue (~$5k/mo)
  • Stripe revenue syncTrackRev: FirstPromoter:
  • Partner portal for affiliatesTrackRev: FirstPromoter:
  • Two-sided referral campaignsTrackRev: FirstPromoter:
  • Per-channel revenue attribution (non-affiliate)TrackRev: FirstPromoter:
  • Branded short links for affiliatesTrackRev: FirstPromoter:
  • First / last / linear attribution modelsTrackRev: FirstPromoter:
  • Cross-domain conversion trackingTrackRev: FirstPromoter:
  • Click analytics (geo, device, referrer)TrackRev: FirstPromoter:
  • Free tierTrackRev: 1,000 events/moFirstPromoter:
  • Entry priceTrackRev: $39/mo (Starter)FirstPromoter: $49/mo (Starter)

FirstPromoter Starter ($49/mo) is affiliate tracking only. TrackRev Starter ($39/mo) costs less and includes the affiliate program, branded short links, and full-funnel revenue attribution for all channels. FirstPromoter pricing checked July 2026; confirm current plans on their site.

“I've shipped two SaaS products and the affiliate + attribution layer was always the part I duct-taped together. TrackRev is the first time I haven't had to reach for the duct tape.”
Mansurul HaqueEx-Founder, Ui Hut & Doplac CRM

Where FirstPromoter is the better pick

  • Two-sided referral campaigns

FirstPromoter is a mature, well-regarded affiliate tool, and if a dedicated affiliate platform is all you need it's a solid choice. TrackRev Affiliate matches it on the core workflow — commissions, payouts, refund reversal, partner portal — without FirstPromoter's entry-plan revenue cap, and because the same data powers TrackRev's attribution and link products, you also see what every other channel earned, so you know which channel actually pays your MRR.

TrackRev vs FirstPromoter

Questions, answered.

TrackRev Affiliate is a FirstPromoter alternative that matches it on the core affiliate workflow — recurring commissions, refund reversal, Stripe-synced payouts, and a branded partner portal — with no cap on tracked affiliate revenue, and tracks every other channel on the same data, so you know which channel actually pays your MRR. Because TrackRev's affiliate program shares one data model with its attribution and link products, you also see revenue from paid ads, SEO, email, and direct that FirstPromoter can't attribute.

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Ready to make the switch?

Export your partners and commission history from FirstPromoter as CSV, import them, and recreate their links with the same slugs. Free to start.

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TrackRev vs FirstPromoter — which should you use?