TrackRev
FirstPromoterTrackRev vs FirstPromoter: which should you use?
TrackRev Affiliate matches FirstPromoter feature-for-feature on affiliate management, with no cap on tracked affiliate revenue — and because it runs on the same data model as TrackRev's attribution and link products, it also tracks every other channel, so you know which channel actually pays your MRR. FirstPromoter is a well-built, Stripe-native affiliate platform trusted by SaaS teams since 2016; its Starter plan, though, caps the affiliate revenue you can track.
By TrackRev Team · Verified against public documentation
TrackRevFirstPromoter- Per-channel revenue attribution (non-affiliate)
- Branded short links for affiliates
- First / last / linear attribution models
- +3 more exclusive features
Why choose TrackRev over FirstPromoter?
Attribution beyond affiliates
FirstPromoter only sees affiliate traffic. Paid ads, SEO, email, and direct channels are invisible to it. TrackRev attributes revenue from every source in one dashboard.
Branded links for every partner
FirstPromoter gives affiliates generic tracking parameters. TrackRev gives each partner a branded short link on your custom domain — better conversion, more trust.
Multiple attribution models
FirstPromoter doesn't offer attribution model selection. TrackRev gives you first-touch, last-touch, and linear — so you can see which view of the data fits your analysis.
See these features in action — free, no credit card required.
Free tier: 1,000 tracked events/mo · Cancel anytime
Pricing: TrackRev vs FirstPromoter
TrackRevFree (1,000 events/mo) · Starter $39/mo · Growth $99/mo · Scale $199/mo
FirstPromoterStarter $49/mo · Business $149/mo (no free tier)
FirstPromoter Starter ($49/mo) is affiliate tracking only. TrackRev Starter ($39/mo) costs less and includes the affiliate program, branded short links, and full-funnel revenue attribution for all channels.
Every paid plan unlocks the whole product. Compare TrackRev plans →
Compare TrackRev vs FirstPromoter
Every claim below verified against FirstPromoter's public documentation.
| Feature | TrackRev | FirstPromoter |
|---|---|---|
| Affiliate links & tracking | ||
| Recurring commissions | ||
| Commission rules & payouts | ||
| Refund / chargeback commission reversal | ||
| No affiliate-revenue cap on entry plan | Starter caps tracked revenue (~$5k/mo) | |
| Stripe revenue sync | ||
| Partner portal for affiliates | ||
| Two-sided referral campaigns | ||
| Per-channel revenue attribution (non-affiliate)exclusive | ||
| Branded short links for affiliatesexclusive | ||
| First / last / linear attribution modelsexclusive | ||
| Cross-domain conversion trackingexclusive | ||
| Click analytics (geo, device, referrer)exclusive | ||
| Free tierexclusive | 1,000 events/mo |
Free tier · No credit card · Migration help available via email
Run FirstPromoter and TrackRev side by side.
Keep FirstPromoter running. Add TrackRev's snippet in 5 minutes and compare dashboards side by side — cut over only when the numbers convince you.
Export from FirstPromoter
Pull your existing links, slugs, and (if applicable) partner list as CSV from FirstPromoter. Most exports are one click in the dashboard.
Import into TrackRev
Paste the CSV into the bulk-create flow. Slugs are preserved so your existing printed and embedded links keep working.
Swap the script, reconnect Stripe
Swap the tracking script and reconnect Stripe so commission history carries forward. Affiliates keep earning through the cutover — payouts pick up where they left off.
No big-bang switch needed. Most teams run TrackRev next to FirstPromoter for a week to confirm click totals match, then cut over the domain. We'll help walk the reconciliation — email maruf@trackrev.io.
Free tier · No credit card · Migration help available via email
When FirstPromoter is the better pick
If those are your dealbreakers, FirstPromoter is a genuinely good choice. If knowing which links make money is the goal, keep reading.
What to actually measure while both are running
A feature table — including ours — tells you what a vendor says it does. Two weeks of parallel data tells you what it does on your traffic. Four things are worth checking, and they are where FirstPromoter and TrackRev will disagree if they disagree at all.
Reconcile against the processor, not against each other
Two tools disagreeing tells you nothing about which is right. Pull the same date range from Stripe, Paddle, Polar or Lemon Squeezy and compare each dashboard to that instead. The processor is the only system in the chain that knows what actually settled, so it is the only fair referee — and a tool that can’t be reconciled to it at all is the answer to the question.
Match the attribution window and model first
Most side-by-side gaps are not a tracking difference, they are a settings difference. A 30-day last-touch window and a 60-day first-touch window will disagree on the same traffic and both be working correctly. Set both tools to the same window and the same model before you read a single number, or you will spend a week investigating a discrepancy you configured.
Segment the comparison by Safari and iOS
This is where client-side and server-side tracking separate, and it is invisible in an aggregate number. Safari’s tracking prevention and iOS link-tracking protection cut third-party attribution well before they touch first-party server-side tracking. If one tool is materially lower than the other only on those segments, you have found the mechanism rather than a rounding difference.
Refund a test charge and watch what happens
Attribution is easy while money only moves one way. Refund a real charge and check whether the revenue reverses, whether the commission it generated reverses with it, and how long either takes. A tool that counts the sale but not the refund will overstate every channel you have, and you will only find out when finance asks why the numbers don’t tie.
Two weeks is usually enough for the first three; the refund test takes an afternoon. If the result is that FirstPromoter fits your setup better, that is a good outcome — the comparison above has a section on exactly when that is the case, and it is there because a table where one side wins every row is an advert, not a comparison.
FirstPromoter alternative — frequently asked
See every TrackRev vs. comparison
All 17 comparisons in one place.
FirstPromoter is a mature, well-regarded affiliate tool, and if a dedicated affiliate platform is all you need it's a solid choice. TrackRev Affiliate matches it on the core workflow — commissions, payouts, refund reversal, partner portal — without FirstPromoter's entry-plan revenue cap, and because the same data powers TrackRev's attribution and link products, you also see what every other channel earned, so you know which channel actually pays your MRR.
Outgrowing FirstPromoter?
Set up TrackRev in 5 minutes and start attributing revenue, not just clicks.
Free up to 1,000 events / month · No credit card · Migration help via email