We're a small team. We care about the boring parts.
TrackRev started because every marketing team we worked with had the same three tools glued together with spreadsheets — a link shortener, an attribution tool, and an affiliate platform — and none of them agreed on what counted as a conversion.
So we built one tool that does all three, on the same data, with the same definition of a sale. Click tracking, revenue attribution, and an affiliate program — under one login, on one bill, with numbers that match no matter which page you open.
We're opinionated about a few things: first-party data only, no third-party trackers, no per-event pricing surprises, and short links on your own domain. The rest, we'll keep building based on what you tell us.
What we won't do.
No third-party tracking
No Google Analytics inside the dashboard, no FullStory, no session replay on the marketing site. We eat our own dog food.
No usage-based pricing surprises
One flat plan. We'd rather you predict your bill than discover it.
No vanity dashboards
If a chart doesn't help you decide something, it doesn't belong on the page. We've cut features that didn't earn their place.
No locked-in data
Every table exports to CSV. Every event fires a webhook. Your data is your data.
Who built TrackRev
TrackRev is built by Muzahid Maruf, a product designer and founder based in Dhaka, Bangladesh. Before TrackRev, Muzahid built and shipped Contant.io alongside a range of digital products for creators and marketing teams. His background is in product design — specifically in making complex data workflows feel simple — and TrackRev is a direct result of watching SaaS marketing teams fight with three-tool attribution stacks that never gave the same number twice.
The problem Muzahid kept seeing was not a lack of data. It was a surplus of conflicting data from tools that did not share a definition of what counted as a sale. Bitly counted a click. Rewardful counted an affiliate conversion. GA4 counted a goal completion. Each measured something different and called it a conversion. Monthly reconciliation became a standing meeting that produced arguments, not decisions.
TrackRev's answer was to start from the Stripe charge — the only number nobody disputes — and work backwards. Every click, every attribution, every affiliate commission flows from the same source of truth: money in the account.
Muzahid runs TrackRev publicly and is reachable directly:
TrackRev launched in 2024. The product is independently funded — no outside investment, no board to answer to. Feature decisions are made based on what customers tell us they need, not on what a roadmap committee approved two quarters ago.