SaaS Marketing Attribution Benchmarks
Aggregated from 4,217 TrackRev workspaces, 2026-04-01 to 2026-06-22, anonymized. Per-workspace medians, refreshed every quarter.
Methodology summary
Source: anonymized aggregate data from 4,217 TrackRev workspaces active during 2026-04-01 to 2026-06-22. We exclude free-tier-only workspaces with zero paid conversions and any workspace under 30 days old. For each metric we compute the per-workspace value first, then report the median across workspaces — not the pooled global average. This stops a handful of large workspaces from dominating each number and produces benchmarks that describe the typical SaaS workspace. Next refresh: Q3 2026. Licensed CC BY 4.0.
The four numbers most SaaS teams ask for.
Per-workspace medians across 4,217 active workspaces in Q2 2026.
Click-to-paid conversion rate by channel
Per-workspace median, Q2 2026. Channels with under 50 clicks per workspace are excluded from the channel-specific median.
| Channel | Median click-to-paid | Median RPC | Workspaces reporting |
|---|---|---|---|
| Direct / dark social | 7.1% | $5.20 | 3,940 |
| Newsletter (owned email) | 4.8% | $4.40 | 2,118 |
| Affiliate / partner | 3.9% | $4.10 | 1,612 |
| Paid search | 2.4% | $2.20 | 2,304 |
| Organic search | 2.2% | $2.90 | 3,471 |
| Organic social | 1.8% | $1.70 | 2,755 |
| Paid social | 1.2% | $1.30 | 2,108 |
| Display / programmatic | 0.6% | $0.50 | 893 |
Source: TrackRev workspace data, Q2 2026. Click-to-paid measured within each workspace's configured attribution window.
Attribution window adoption
Distribution of attribution-window settings across all paid workspaces.
| Configured window | Share of workspaces | Typical workspace profile |
|---|---|---|
| 7-day | 22% | Consumer SaaS, mobile-led, transactional products |
| 14-day | 18% | Self-serve B2B SaaS, $9–$29 monthly tiers |
| 30-day | 41% | Mid-market B2B SaaS, $29–$199 monthly tiers |
| 60-day | 12% | B2B SaaS with sales-assisted trials |
| 90-day or longer | 7% | Annual-contract B2B, enterprise tooling |
Median window across all workspaces is 27 days. Source: TrackRev workspace settings, snapshot 2026-06-22.
Channel LTV multipliers
Median 12-month LTV per channel divided by the workspace's overall 12-month LTV. Values above 1.0 mean the channel acquires customers with above-average lifetime value.
| Channel | LTV multiplier (vs. workspace avg.) | Median months to first churn |
|---|---|---|
| Direct / dark social | 2.3x | 14.0 |
| Organic search | 2.1x | 12.4 |
| Newsletter (owned email) | 1.9x | 11.8 |
| Affiliate / partner | 1.4x | 9.6 |
| Paid search | 0.9x | 7.1 |
| Paid social | 0.8x | 6.2 |
| Display / programmatic | 0.5x | 4.4 |
Per-workspace medians. Includes workspaces with at least 12 months of paid revenue history (n=1,803). Source: TrackRev attribution data, Q2 2026.
Attribution model adoption
Which model SaaS teams set as their primary view. Workspaces can compare all three at any time; this counts the model marked as default.
| Attribution model | Share of workspaces | Most common use case |
|---|---|---|
| Last-touch | 64% | Default for most workspaces; favors closing channel |
| Linear (multi-touch) | 22% | B2B SaaS comparing full journey credit |
| First-touch | 14% | Content-led growth teams measuring discovery |
Source: TrackRev workspace defaults, snapshot 2026-06-22. The platform supports switching models retroactively without re-collecting data.
Days from first click to first paid charge
Distribution of the time-to-conversion for new paid customers, measured per workspace and then median-aggregated.
| Percentile | Days from first click to first paid charge |
|---|---|
| 10th percentile (fastest) | 0.4 |
| 25th percentile | 1.7 |
| 50th percentile (median) | 6.3 |
| 75th percentile | 21.0 |
| 90th percentile | 48.2 |
| 95th percentile | 73.5 |
Per-workspace medians of each percentile, then aggregated. Workspaces using a 7-day window mechanically truncate the tail; we report only conversions that fell inside each workspace's configured window.
Three reflexes for benchmarking your own funnel.
1. Compare your own per-channel RPC to the column above. If your paid social RPC is under $1.30, you are at or below the platform median. That is a creative or audience problem, not a tracking problem. If your newsletter RPC is below $4.40, the list is either un-targeted or your offer is mispriced for that audience.
2. Check your attribution window against your conversion tail. If your 90th-percentile time-to-first-charge is 48 days but your window is set to 30 days, you are silently dropping the slowest 18% of buyers — disproportionately your highest-consideration (and often highest-LTV) customers. The fix is to widen the window, not to re-attribute.
3. Treat channel LTV multipliers as the tiebreaker, not RPC. Paid search at $2.20 RPC and a 0.9x LTV multiplier looks identical to organic search at $2.90 RPC on a first-purchase basis — but the organic customer is worth 2.3x as much over 12 months. Decisions made on RPC alone systematically over-fund the channel with the worse customers.
What is and is not in this dataset.
- Sample. 4,217 workspaces with at least 30 days of platform history and at least one paid conversion during the period 2026-04-01 to 2026-06-22.
- Aggregation. Per-workspace value first, then median across workspaces. This prevents a handful of large workspaces from dominating each metric.
- Exclusions. Free-tier-only workspaces with no paid conversions, workspaces under 30 days old, and test/staging workspaces flagged in the platform.
- Bias. The dataset skews toward bootstrapped and growth-stage SaaS (median MRR $14,800). Enterprise SaaS with six-figure contracts and quarter-long sales cycles is underrepresented; absolute numbers are directional for that segment.
- Window truncation. Time-to-conversion percentiles are bounded by each workspace's configured attribution window. Workspaces on a 7-day window cannot contribute conversions past day 7.
- Refresh cadence. Quarterly. Next refresh: Q3 2026, covering 2026-07-01 to 2026-09-30. We re-publish on this URL so citations remain valid.
- License. Data published under CC BY 4.0. Cite as: TrackRev SaaS Attribution Benchmarks, Q2 2026, trackrev.io/data/saas-attribution-benchmarks.
Frequently asked questions
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