TrackRevvsBitly logoBitly

TrackRev vs Bitly: which one fits your team?

Bitly shortens links; TrackRev is SaaS affiliate software with branded link tracking built in. Pick Bitly for a shortener, TrackRev for a partner program.

By the TrackRev team · Pricing checked November 2026

TrackRev from
$29/mo
Indie · no limit on tracked revenue
Bitly from
$10/mo
Core
Verdict
Choose Bitly if a link shortener is all you need; choose TrackRev for an affiliate program with branded links built in, from $29/mo.
Best fitTrackRevBitly logoBitlyRewardful logoRewardfulHYROS
Left to right: one channel’s clicks or partner sales to revenue across every channel. Top to bottom: partner programs to links only. Our read of each tool’s public feature set, not a measured score.

Why choose TrackRev over Bitly?

  • Conversion tracking built in

    Bitly reports on clicks, but it doesn't follow a visitor across domains to the purchase. TrackRev follows each visitor from click to purchase with a first-party pixel — no third-party cookies required.

    First-party tracking

  • Revenue, not just clicks

    Bitly gives you click data. TrackRev's built-in revenue attribution ties each sale back to the link, channel, or affiliate that earned it.

    Channel analytics

  • Multiple attribution models

    Bitly doesn't offer attribution model selection. TrackRev gives you first-touch, last-touch, and linear — so you can see which view of the data fits your analysis.

    Visitor journey

What you’d run on TrackRev

Screens recreated from the TrackRev app, with example data.

Compare TrackRev vs Bitly

  • Branded short linksTrackRev: Bitly:
  • Custom domainsTrackRev: Bitly:
  • Click analytics (geo, device, referrer)TrackRev: Bitly:
  • QR codesTrackRev: Bitly:
  • Link-in-bio pageTrackRev: Bitly:
  • Cross-domain conversion trackingTrackRev: Bitly:
  • Revenue attribution per channelTrackRev: Bitly:
  • First / last / linear attribution modelsTrackRev: Bitly:
  • Affiliate & partner programTrackRev: Bitly:
  • Stripe / billing revenue syncTrackRev: Bitly:
  • Free tier with conversion trackingTrackRev: 1,000 events/moBitly:
  • Entry priceTrackRev: $29/mo (Indie)Bitly: $10/mo (Core)

Bitly's Growth plan ($35/mo) is built around links; an affiliate program isn't in the Bitly plans listed here. TrackRev Indie ($29/mo) costs $6/mo less than Bitly Growth and adds a full affiliate program, with revenue attribution and conversion tracking built in on top of the same branded links. Bitly pricing checked November 2026.

Plans change: confirm current Bitly pricing and features at bitly.com.

Run your SaaS affiliate program with no limit on tracked revenue. Plans from $29 a month.

Where Bitly is the better pick

If you mostly need recognisable short links and a link-in-bio page, Bitly is the better fit and the cheaper start at $10/month. If you run, or plan to run, an affiliate program, TrackRev gives every partner a branded link on your own domain and ties each click to the charge it produced, with no limit on tracked revenue.

Switching from Bitly

Point your domain at TrackRev and your existing branded links keep working, then connect Stripe to see what each one earns. Plans from $29 a month.

TrackRev vs Bitly

Questions, answered.

Partly. TrackRev is SaaS affiliate software, so it is the Bitly alternative for teams that want to run an affiliate program with link tracking built in. It covers branded short links, click analytics, QR codes and custom domains, and connects each click to the payment it produced. If all you need is a link shortener, Bitly is the better fit.

Keep comparing

See every comparison

Ready to make the switch?

Point your domain at TrackRev and your existing branded links keep working, then connect Stripe to see what each one earns. Plans from $29 a month.