TrackRev vs Refersion: which should you use?
TrackRev matches Refersion on affiliate tracking and, because it runs on the same data model as TrackRev's attribution and link products, also tracks every other channel — so you know which channel actually pays your MRR. It adds cross-domain pixel attribution, branded short links, and multi-channel analytics, with a free tier and a $39/month Starter plan against Refersion's $99 entry price. Refersion runs Shopify-native affiliate programs but stops at the affiliate slice of your revenue.
By TrackRev Team · Verified against public documentation
- Branded short links with custom domains
- Cross-domain pixel (no third-party cookies)
- Per-channel revenue attribution (ads, SEO, email)
- +1 more exclusive features
Why choose TrackRev over Refersion?
Branded links on your own domain
TrackRev puts every tracking link on your own domain — better click-through, more trust, no generic redirect URLs. Refersion doesn't offer branded short links.
First-party tracking that survives iOS
Refersion relies on third-party cookies. TrackRev's pixel is first-party — it works after Safari ITP, iOS 17, and ad blockers that kill third-party attribution.
Attribution beyond affiliates
Refersion only sees affiliate traffic. Paid ads, SEO, email, and direct channels are invisible to it. TrackRev attributes revenue from every source in one dashboard.
See these features in action — free, no credit card required.
Free tier: 1,000 tracked events/mo · Cancel anytime
Pricing: TrackRev vs Refersion
Free (1,000 events/mo) · Starter $39/mo · Growth $99/mo · Scale $199/mo
Professional $99/mo · Business $249/mo · Enterprise custom
Refersion has no free tier. TrackRev Starter ($39/mo) costs less than half of Refersion's entry price and includes full multi-channel attribution that Refersion does not offer at any tier.
Every paid plan unlocks the whole product. Compare TrackRev plans →
Compare TrackRev vs Refersion
Every claim below verified against Refersion's public documentation.
| Feature | ||
|---|---|---|
| Shopify integration | Via Stripe / Paddle sync (JS pixel for any storefront) | |
| Affiliate & partner tracking | ||
| Influencer program management | Commission rules + branded partner portal | |
| Affiliate marketplace for discovery | ||
| Branded short links with custom domainsexclusive | ||
| Cross-domain pixel (no third-party cookies)exclusive | ||
| Per-channel revenue attribution (ads, SEO, email)exclusive | ||
| Attribution models | First-touch, last-touch, linear | Last-touch only |
| Coupon-code attribution | ||
| Multi-currency support | Via payment provider sync | |
| Free tierexclusive | 1,000 tracked events/month — conversion tracking included | |
| Starting price | $39/month (Starter) | $99/month (Professional) |
Free tier · No credit card · Migration help available via email
Run Refersion and TrackRev side by side.
Keep Refersion running. Add TrackRev's snippet in 5 minutes and compare dashboards side by side — cut over only when the numbers convince you.
Export from Refersion
Pull your existing links, slugs, and (if applicable) partner list as CSV from Refersion. Most exports are one click in the dashboard.
Import into TrackRev
Paste the CSV into the bulk-create flow. Slugs are preserved so your existing printed and embedded links keep working.
Swap the script, reconnect Stripe
Swap the tracking script and reconnect Stripe so commission history carries forward. Affiliates keep earning through the cutover — payouts pick up where they left off.
No big-bang switch needed. Most teams run TrackRev next to Refersion for a week to confirm click totals match, then cut over the domain. We'll help walk the reconciliation — email maruf@trackrev.io.
Free tier · No credit card · Migration help available via email
When Refersion is the better pick
If those are your dealbreakers, Refersion is a genuinely good choice. If knowing which links make money is the goal, keep reading.
What to actually measure while both are running
A feature table — including ours — tells you what a vendor says it does. Two weeks of parallel data tells you what it does on your traffic. Four things are worth checking, and they are where Refersion and TrackRev will disagree if they disagree at all.
Reconcile against the processor, not against each other
Two tools disagreeing tells you nothing about which is right. Pull the same date range from Stripe, Paddle, Polar or Lemon Squeezy and compare each dashboard to that instead. The processor is the only system in the chain that knows what actually settled, so it is the only fair referee — and a tool that can’t be reconciled to it at all is the answer to the question.
Match the attribution window and model first
Most side-by-side gaps are not a tracking difference, they are a settings difference. A 30-day last-touch window and a 60-day first-touch window will disagree on the same traffic and both be working correctly. Set both tools to the same window and the same model before you read a single number, or you will spend a week investigating a discrepancy you configured.
Segment the comparison by Safari and iOS
This is where client-side and server-side tracking separate, and it is invisible in an aggregate number. Safari’s tracking prevention and iOS link-tracking protection cut third-party attribution well before they touch first-party server-side tracking. If one tool is materially lower than the other only on those segments, you have found the mechanism rather than a rounding difference.
Refund a test charge and watch what happens
Attribution is easy while money only moves one way. Refund a real charge and check whether the revenue reverses, whether the commission it generated reverses with it, and how long either takes. A tool that counts the sale but not the refund will overstate every channel you have, and you will only find out when finance asks why the numbers don’t tie.
Two weeks is usually enough for the first three; the refund test takes an afternoon. If the result is that Refersion fits your setup better, that is a good outcome — the comparison above has a section on exactly when that is the case, and it is there because a table where one side wins every row is an advert, not a comparison.
Refersion alternative — frequently asked
See every TrackRev vs. comparison
All 17 comparisons in one place.
If your acquisition runs entirely on Shopify affiliates and you want its marketplace for finding partners, Refersion makes sense. If you want to know which channel actually pays your MRR — every channel's revenue, not just the affiliate slice, at less than half the entry price — that's what TrackRev is built for.
Outgrowing Refersion?
Set up TrackRev in 5 minutes and start attributing revenue, not just clicks.
Free up to 1,000 events / month · No credit card · Migration help via email

