Is this UTM builder free?

Yes — completely free, no signup, and nothing is stored. The URL is assembled in your browser.

Which UTM parameters should I always set?

utm_source, utm_medium, and utm_campaign are the three you should set on every link. utm_term and utm_content are optional and mostly used for paid search and A/B testing.

How do I track conversions from these links, not just clicks?

UTMs tell Google Analytics where a visit came from, but they don't tie a click to revenue on their own. TrackRev wraps your UTM links in a tracked short link and follows the visitor through to purchase, attributing the revenue back to the channel.

Free UTM Builder — generate UTM tracking URLs

Free tool

Free UTM Builder

Build clean, consistent UTM-tagged campaign URLs in seconds. No signup, nothing stored — it all happens in your browser.

Website URL *

Campaign source *Campaign medium *Campaign name *Campaign termCampaign content

Your tagged URL

Fill in the fields above to generate your URL.

UTM builder — frequently asked

A UTM builder appends standardized tracking parameters (utm_source, utm_medium, utm_campaign, and more) to a URL so analytics tools can attribute traffic and conversions to the right campaign and channel.

UTMs tell you the source. TrackRev tells you the revenue.

Wrap your UTM links in a tracked short link and follow every click through to the purchase.

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