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TrackRev vs Dub.co: which link platform is right for you?

See which channel actually pays your MRR — Dub.co is polished link attribution priced for scale, TrackRev starts free.

By the TrackRev team · Pricing checked July 2026

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Best fitTrackRevDub.co logoDub.coRewardful logoRewardfulHYROS
Left to right: counts clicks to pays on revenue. Top to bottom: partner programs to links only. Our read of each tool’s public feature set, not a measured score.

Why choose TrackRev over Dub.co?

  • Multiple attribution models

    Dub.co doesn't offer attribution model selection. TrackRev gives you first-touch, last-touch, and linear — so you can see which view of the data fits your analysis.

  • Start free — with real conversion data

    Dub.co doesn't include conversion tracking free of charge. TrackRev's free tier includes 1,000 tracked events per month with full conversion tracking from day one.

What you’d run on TrackRev

Screens recreated from the TrackRev app, with example data.

Compare TrackRev vs Dub.co

  • Branded short linksTrackRev: Dub.co:
  • Custom domainsTrackRev: Dub.co:
  • Click analytics (geo, device, referrer)TrackRev: Dub.co:
  • Team link managementTrackRev: Dub.co:
  • API accessTrackRev: Dub.co:
  • Link-in-bio pageTrackRev: Dub.co:
  • Link-level A/B testingTrackRev: Dub.co:
  • Cross-domain conversion trackingTrackRev: Dub.co: From Business ($90/mo)
  • Revenue attribution per channelTrackRev: Dub.co: From Business ($90/mo)
  • First / last / linear attribution modelsTrackRev: Dub.co:
  • Affiliate & partner programTrackRev: Dub.co: Dub Partners — from Business
  • Stripe / billing revenue syncTrackRev: Dub.co: Stripe only
  • Free tier with conversion trackingTrackRev: 1,000 events/moDub.co:
  • Entry priceTrackRev: $39/mo (Starter)Dub.co: $90/mo (Business)

Dub's self-serve pricing now starts at Business — $90/month, with a 14-day trial and no free tier. TrackRev Starter is $39/month for the same link tracking, conversion tracking, and revenue attribution — plus a full affiliate program — with a free tier to evaluate on. Dub.co pricing checked July 2026; confirm current plans on their site.

“I run a newsletter recommending automation tools. TrackRev is the first thing that showed me which posts actually convert — not just which ones rack up clicks. Killed two underperformers in week one.”
Abu YousufAI Automation Expert

Where Dub.co is the better pick

  • Link-in-bio page
  • Link-level A/B testing

If you want beautifully engineered link infrastructure and the budget starts at $90/month, Dub.co has become a genuine attribution platform. If you want to know which channel actually pays your MRR starting from a free tier and a $39 Starter plan, that's what TrackRev is built for — every click followed through to the revenue it created, then an affiliate program to scale your best channel.

TrackRev vs Dub.co

Questions, answered.

TrackRev is a Dub.co alternative that shows you which channel actually pays your MRR — from a free tier. Both track links and conversions; the difference is price and focus. Dub's plans now start at Business, $90/month, with no free tier. TrackRev shows which link actually produced each subscription and runs a full affiliate program from Starter at $39/month.

Keep comparing

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Ready to make the switch?

Point your domain at TrackRev and your existing branded links keep working, then connect Stripe to see what each one earns. Free to start.

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TrackRev vs Dub.co — which should you use?