TrackRev
Dub.coTrackRev vs Dub.co: which should you use?
TrackRev shows you which acquisition channel actually pays your MRR — starting free. Dub.co has grown from open-source link shortening into a polished link-attribution platform with conversion tracking and its own partner program, priced for scale from $90/month. TrackRev tracks any link, reconciles every click against the real Stripe payments it drove, ranks channels by revenue and retained MRR, then runs an affiliate program to scale the best one — with Starter at $39/month.
By TrackRev Team · Verified against public documentation
TrackRevDub.co- First / last / linear attribution models
- Free tier with conversion tracking
Why choose TrackRev over Dub.co?
Multiple attribution models
Dub.co doesn't offer attribution model selection. TrackRev gives you first-touch, last-touch, and linear — so you can see which view of the data fits your analysis.
Start free — with real conversion data
Dub.co doesn't include conversion tracking free of charge. TrackRev's free tier includes 1,000 tracked events per month with full conversion tracking from day one.
See these features in action — free, no credit card required.
Free tier: 1,000 tracked events/mo · Cancel anytime
Pricing: TrackRev vs Dub.co
TrackRevFree (1,000 events/mo) · Starter $39/mo · Growth $99/mo · Scale $199/mo
Dub.coBusiness $90/mo · Advanced $300/mo · Enterprise custom (no free tier)
Dub's self-serve pricing now starts at Business — $90/month, with a 14-day trial and no free tier. TrackRev Starter is $39/month for the same link tracking, conversion tracking, and revenue attribution — plus a full affiliate program — with a free tier to evaluate on.
Every paid plan unlocks the whole product. Compare TrackRev plans →
Compare TrackRev vs Dub.co
Every claim below verified against Dub.co's public documentation.
| Feature | TrackRev | Dub.co |
|---|---|---|
| Branded short links | ||
| Custom domains | ||
| Click analytics (geo, device, referrer) | ||
| Team link management | ||
| API access | ||
| Link-in-bio page | ||
| Link-level A/B testing | ||
| Cross-domain conversion tracking | From Business ($90/mo) | |
| Revenue attribution per channel | From Business ($90/mo) | |
| First / last / linear attribution modelsexclusive | ||
| Affiliate & partner program | Dub Partners — from Business | |
| Stripe / billing revenue sync | Stripe only | |
| Free tier with conversion trackingexclusive | 1,000 events/mo |
Free tier · No credit card · Migration help available via email
Run Dub.co and TrackRev side by side.
Keep Dub.co running. Add TrackRev's snippet in 5 minutes and compare dashboards side by side — cut over only when the numbers convince you.
Export from Dub.co
Pull your existing links, slugs, and (if applicable) partner list as CSV from Dub.co. Most exports are one click in the dashboard.
Import into TrackRev
Paste the CSV into the bulk-create flow. Slugs are preserved so your existing printed and embedded links keep working.
Point your domain
Move your custom short domain's CNAME to TrackRev. Auto TLS via Vercel. Old links keep redirecting; new clicks now resolve to revenue.
No big-bang switch needed. Most teams run TrackRev next to Dub.co for a week to confirm click totals match, then cut over the domain. We'll help walk the reconciliation — email maruf@trackrev.io.
Free tier · No credit card · Migration help available via email
When Dub.co is the better pick
If those are your dealbreakers, Dub.co is a genuinely good choice. If knowing which links make money is the goal, keep reading.
What to actually measure while both are running
A feature table — including ours — tells you what a vendor says it does. Two weeks of parallel data tells you what it does on your traffic. Four things are worth checking, and they are where Dub.co and TrackRev will disagree if they disagree at all.
Reconcile against the processor, not against each other
Two tools disagreeing tells you nothing about which is right. Pull the same date range from Stripe, Paddle, Polar or Lemon Squeezy and compare each dashboard to that instead. The processor is the only system in the chain that knows what actually settled, so it is the only fair referee — and a tool that can’t be reconciled to it at all is the answer to the question.
Match the attribution window and model first
Most side-by-side gaps are not a tracking difference, they are a settings difference. A 30-day last-touch window and a 60-day first-touch window will disagree on the same traffic and both be working correctly. Set both tools to the same window and the same model before you read a single number, or you will spend a week investigating a discrepancy you configured.
Segment the comparison by Safari and iOS
This is where client-side and server-side tracking separate, and it is invisible in an aggregate number. Safari’s tracking prevention and iOS link-tracking protection cut third-party attribution well before they touch first-party server-side tracking. If one tool is materially lower than the other only on those segments, you have found the mechanism rather than a rounding difference.
Refund a test charge and watch what happens
Attribution is easy while money only moves one way. Refund a real charge and check whether the revenue reverses, whether the commission it generated reverses with it, and how long either takes. A tool that counts the sale but not the refund will overstate every channel you have, and you will only find out when finance asks why the numbers don’t tie.
Two weeks is usually enough for the first three; the refund test takes an afternoon. If the result is that Dub.co fits your setup better, that is a good outcome — the comparison above has a section on exactly when that is the case, and it is there because a table where one side wins every row is an advert, not a comparison.
Dub.co alternative — frequently asked
See every TrackRev vs. comparison
All 17 comparisons in one place.
If you want beautifully engineered link infrastructure and the budget starts at $90/month, Dub.co has become a genuine attribution platform. If you want to know which channel actually pays your MRR starting from a free tier and a $39 Starter plan, that's what TrackRev is built for — every click followed through to the revenue it created, then an affiliate program to scale your best channel.
Outgrowing Dub.co?
Set up TrackRev in 5 minutes and start attributing revenue, not just clicks.
Free up to 1,000 events / month · No credit card · Migration help via email