Authors
The people who write about marketing attribution, link tracking, and revenue analytics on the TrackRev blog.
Attribution writing has a credibility problem: most of it is published anonymously by the vendor whose product it recommends. This page exists so you can see who is making the claims you are reading, what they work on, and what they are therefore biased about. Every article on this site is bylined, and the byline links back here.
How these articles get written
The blog runs on a written brief rather than on whatever a search tool suggested that week. A few of its rules are worth stating in public, because they are the ones you can hold us to when you read a post:
- Open with a number, not a warm-up
- Every article’s first sentence carries a specific, defensible figure — a pricing calculation, a benchmark from our own aggregate data, or a count we can stand behind. If a post cannot open with a number, the claim underneath it is usually not solid enough to publish.
- Competitor claims are dated and sourced
- Any table comparing TrackRev to another product is captioned with where the facts came from — the competitor’s own public documentation — and when they were checked, with a note telling you to confirm current pricing on their site. Competitor prices are written with a tilde, because plans change and we would rather be approximately honest than precisely stale.
- Every comparison says when the other tool wins
- Comparison posts are required to carry a section on when the competitor is the right choice, and guides are required to carry one on where TrackRev is the wrong fit. A comparison where the author’s product wins every row is an advert, and readers can tell.
- Ratings and reviews come from real customers
- The star rating in our structured data is computed from the actual review list shown on the site, never typed in by hand, so the schema can never claim a rating the page does not display. There are no placeholder testimonials.
The writing covers three areas, matching the three products: link tracking, revenue attribution and affiliate program management. Where a post cites an industry figure rather than a vendor claim, it comes from our published attribution and affiliate program benchmarks, so you can check the underlying dataset instead of taking the sentence on trust.
Found something wrong, out of date, or unfair to a competitor? Tell us — corrections are the cheapest credibility there is.