Best link tracking software for SaaS: six tools compared on price, revenue data and Safari

The best link tracking software for a SaaS team depends on what a link has to prove.

Bitly is the one tool of the six here that lists no conversion tracking, so its reports end at the click or scan and Google Analytics has to say who bought.

TrackRev, Short.io, Rebrandly, Dub and ClickMagick record conversions, with entry prices from $0 to $90 monthly.

What separates them is how a sale reaches the link: through a script on your checkout page or through a billing system such as Stripe Billing or Paddle Billing.

We built TrackRev for SaaS teams that want channel revenue and an affiliate program on one bill, and we compared the other five on each vendor's pricing page.

Which of the six tools costs what?

Link tracking software records every click on a short link and reports where the visitor came from. We looked at six tools in the table, with prices read from each vendor's pricing page in October 2026.

Short.io is the only tool whose free plan lists a conversion allowance, 50 each month. TrackRev's free plan covers link tracking, and revenue figures need a paid plan. Bitly lists none on any plan.

Entry prices for plans with conversions run from $15 a month billed yearly on Short.io Pro to $81 on Dub Business.

What separates link trackers that all record conversions?

How does a sale get back to the link?

A sale gets back to the link in 1 of 2 ways: a script on the checkout page, or a connection to the billing system.

A script sees only the pages that carry the script, so a renewal that Stripe bills 30 days later never reaches the script. A billing connection sees every charge but has to match each charge to a click afterward.

Rebrandly's conversion tracking asks for 1 script tag on the destination page and a list of events that count, such as revenue or sign-ups.

Dub's sales docs describe 2 native integrations, Stripe and Shopify, plus an SDK and REST API for other processors. ClickMagick's product pages name no payment processor and offer webhooks, Zapier and a REST API.

TrackRev reads Stripe, Paddle Billing, Polar, Lemon Squeezy, Creem and Dodo Payments with a restricted read-only key.

Sources: rebrandly.com/conversion-tracking · dub.co/docs

Does the attribution window cover renewals?

An attribution window is the number of days after a click in which a sale still credits the link. Rebrandly offers a 7, 14 or 30 day window. TrackRev defaults to 30 days and accepts anything from 1 to 365.

For example, with a 14-day trial and a 14-day window, a buyer who pays on day 15 vanishes from the report.

A second question applies to subscriptions: does a renewal credit the click that started the subscription? Dub's docs say later purchases by the same customer go to the original link, and TrackRev carries the click across every renewal.

Rebrandly's and Short.io's pages say nothing about renewals. Third, check how long each plan keeps data, since Rebrandly keeps conversions for 6 months on Professional and 1 year on Growth, according to the table below.

What does each plan count and how long does it keep data?

How do Safari and iOS treat click data?

Intelligent Tracking Prevention (ITP) is Safari's rule set for limiting cross-site tracking, and WebKit's tracking prevention policy publishes the rules. ITP deletes cookies created in JavaScript, and other script-writable storage, after 7 days without the visitor interacting with the site.

When ITP detects cross-site tracking through click IDs in link URLs, it caps JavaScript cookies on the landing page at 24 hours.

Cookies set in HTTP responses are capped at 7 days when a first-party subresource resolves through a CNAME that differs from the site's own.

A domain that redirects people across many sites can be classified as a bounce tracker and lose its stored data after 30 days without a direct visit, though WebKit publishes no thresholds.

Safari 17 also blocks known tracking query parameters in links opened in Private Browsing.

Which link trackers survive the 7-day cookie cap?

Under Safari Intelligent Tracking Prevention, a click log written on the server at the redirect sits outside all of the limits above, while a visitor ID in a script-written cookie sits inside the 7-day cap and the 24-hour cap.

First, ask each vendor whether its cookie is written by script or by an HTTP Set-Cookie header. Second, ask what joins a payment to a click once the cookie is gone.

TrackRev's redirect logs the click on the server. The TrackRev pixel writes the visitor cookie with JavaScript, so the 7-day cap covers the cookie.

A later payment still matches when the visitor ID was bound to the customer's email at signup. The hardest case for any cookie-based tool is a visitor who clicks, stays away for 8 days and buys without signing up first.

Safari ITP and SaaS attribution works through the case.

How do the six tools compare in detail?

Prices below are per month, with the yearly-billing rate in parentheses.

1. Is TrackRev the pick for channel revenue and an affiliate program?

TrackRev is affiliate software for indie hackers and small SaaS teams with link tracking and revenue attribution built in.

Indie is $29 a month with unlimited links and events, revenue sync from 6 processors, 3 attribution models (last-touch, first-touch and linear), 1 custom domain and the affiliate program.

Growth is $299 a year and covers up to 10 workspaces and tracked domains, with unlimited team members. No plan caps the partner commission tracked.

Revenue attribution adds 1 first-party pixel and a restricted Stripe key, with charges synced hourly or on a Stripe webhook, and renewals credit the original click.

The links and analytics page lists device targeting, link expiration, password protection and CSV bulk import.

In our experience building TrackRev, the trade-offs are plain: the app is closed source and hosted only, with no A/B split between destinations, and revenue reports need a paid plan.

2. Is Bitly the right tool for branded links and QR codes?

Bitly is a link management platform built for branded URLs and QR codes. Bitly's pricing page gives a free account 5 links and 2 QR codes.

Core is $10 (annual billing only) and adds a UTM builder, 100 links and 30 days of data. Growth is $35 ($29), the first plan with branded URLs plus a complimentary custom domain.

Premium is $300 ($199) with 3,000 links, and adds city and device data, campaign-level tracking and mobile deep linking.

The pricing page lists no revenue tracking, so Bitly reports how many people clicked or scanned, and Google Analytics has to say who bought. Bitly fits teams whose traffic arrives from print and scanned codes.

Cheaper routes are in six Bitly alternatives.

Sources: bitly.com/pages

3. Does Rebrandly fit a 30-day conversion window?

Rebrandly is a link management platform whose Professional plan adds conversion tracking. According to Rebrandly's pricing page, the free tier has 10 links. Essentials is $11 ($8) for 250 links, Professional $32 ($22) and Growth $99 ($69).

Start on Professional, which adds conversion tracking, link retargeting, routing by location or device, link expiration and 50 password-protected links.

Professional has room for 1,500 links and 3 custom domains, and Growth raises the room to 3,500 links and 10 domains.

Rebrandly suits a product whose buyers decide within 30 days. Check how a renewal billed outside any page would be recorded.

Sources: rebrandly.com/pricing

4. Is Short.io the pick for a big free allowance?

Short.io is a branded short link service with the largest free plan of the six. A Short.io free account has 1 user, 5 custom domains, 1,000 branded links and 50,000 tracked clicks, and the FAQ allows commercial use.

Hobby is $5 for 2,500 links, 100,000 clicks, 200 conversions. Pro is $18 ($15) with no cap on links, clicks or conversions, plus password protection, link expiration and link cloaking.

Team is $48 and adds unlimited users, city and region targeting, mobile deep links and a 99.9% uptime SLA.

The pricing page counts conversions without saying how one is recorded or whether it carries an amount. In practice, run a test sale before trusting the count for revenue. The longer comparison is Short.io vs TrackRev.

Sources: short.io/pricing

5. Why choose Dub for open-source links and Stripe sales?

Dub is an open-source link platform with Stripe sales tracking. Dub's free plan covers 25 new links, 1,000 tracked events, 3 custom domains and 30 days of analytics.

Pro is $30 ($27) with 1,000 links and 50,000 events but no conversions. Business is $90 ($81) with 10,000 links, 250,000 events, A/B testing and event webhooks, and sale tracking starts there. Advanced is $300 for 1,000,000 events.

Stripe and Shopify connect natively, and Paddle, Polar or Lemon Squeezy sales go through the SDK or REST API. The core code is AGPLv3 on GitHub, with an /ee folder under a commercial license.

Dub fits teams that want to self-host the link layer or test link variants, and Dub.co vs TrackRev covers what self-hosting leaves out.

Sources: dub.co/pricing

6. Is ClickMagick worth it for tracking paid ads?

ClickMagick is an ad tracking tool for advertisers who send conversions back to ad platforms. ClickMagick has no free plan, only a 14-day trial. Starter is $79 ($66) with 10,000 tracked visitors, 1 website and a first-party tracking domain.

Standard is $199 ($166) with 100,000 visitors, bot and click fraud protection, advanced attribution models and phone or offline sales tracking. Pro is $349 for 1,000,000 visitors.

The tracking page describes conversion data flowing back to your ad platforms, the reason to buy ClickMagick if you spend on ads. A team whose best channels are content, newsletters and partners gets less from the loop.

ClickMagick vs TrackRev sets the two side by side.

Sources: clickmagick.com/pricing · clickmagick.com/product

What does 40,000 clicks a month cost?

Meters differ, so price each plan at your own volume. The table assumes 40,000 clicks monthly with conversions per link, at October 2026 prices.

Rebrandly Professional shows engagement data on 25,000 clicks and ClickMagick Starter tracks 10,000 visitors, so both step up a tier. The ClickMagick row assumes about 1 visitor per click. Bitly Growth costs $348 a year but records no conversions.

Growth in traffic changes the ranking over time: a product that doubles from 40,000 to 80,000 clicks passes the 50,000 tracked events of Dub Pro, while Short.io Pro and TrackRev have no click meter to cross.

When is a free UTM builder enough?

A free UTM builder is enough when the only question is which campaign sent a visitor. A free UTM builder plus Google Analytics 4 covers it.

Google's campaign URL guidance says to set the 3 core parameters, utm_source, utm_medium and utm_campaign, on every link and that values are case sensitive, so Google and google report as two sources.

First, the tag cannot show which Stripe payment a click produced. Second, the tag cannot credit a renewal 30 days later.

Which of the six should you pick?

TrackRev is the first row of the table: every paid plan, from $29 a month with 0% fees on tracked revenue, includes the revenue sync and the affiliate program, and pricing has the yearly figures.

Indie totals $348 over 12 months, while Growth is $299 for the year. Bitly Growth at $35 organizes branded URLs and QR codes, and ClickMagick Starter at $79 tracks paid campaigns for teams with ad spend.