One journey. Three attribution lenses.
Last-touch credits the channel that closed. First-touch credits the channel that acquired. Linear splits credit evenly across every step. Switch models in one click — your raw data never moves.
- No credit card
- Free up to 1,000 events/mo
- Compare models in 60 seconds
Pulls revenue from your stack
How multi-touch attribution works in TrackRev
See which channels actually close the sale.
Last-touch attribution gives 100% of revenue credit to the final tracked click before a customer paid. It's the fastest read on which channels convert at the bottom of the funnel — and the right model to tune paid spend against.
- 100% credit to the last tracked click before payment
- Default model — matches what most ad platforms report
- Best for tuning bottom-funnel paid channels
Find the channels that actually bring people in.
Flip to first-touch and the leaderboard reorders. Now you see the acquisition channel that originally brought each customer in — the one that pays off in long-term LTV, even if a different channel closed the deal weeks later.
- 100% credit to the first recorded click in the journey
- Surfaces the channels with the strongest long-term LTV
- Best for top-of-funnel acquisition budget decisions
Reward every step of the journey, not just the bookends.
When your funnel is more than two touches, last- and first-touch both lie. Linear attribution splits credit evenly across every touchpoint — so the middle-of-the-funnel channels that nurture, retarget, and warm visitors finally get the credit they earn.
- Revenue split evenly across every tracked touchpoint
- Surfaces mid-funnel channels last-touch buries
- Best for coordinated multi-channel campaigns
Built for growth teams who actually compare models
No re-imports, no spreadsheet gymnastics — your raw data sits underneath, the model is just the lens you point at it.
One-click model switching
Toggle last-touch, first-touch, and linear right in the analytics view — channel credit recalculates instantly.
Same data, three lenses
Your clicks and revenue are stored once. Attribution is a view layer — switching never re-imports anything.
Channel LTV by model
Spot the channels that look great on last-touch but tank on first-touch — and fix your spend before the quarter ends.
Totals always tie out
Total revenue stays identical across models — it's read from Stripe, Paddle, or Lemon Squeezy. Only the per-channel split moves.
Full-journey aware
Every tracked click in a visitor's history feeds the model — not just the last session or last platform.
Real-time recalculation
New conversions update the leaderboard live. No batched reports, no overnight rebuilds, no waiting until morning.
Free to start. No credit card.
The credit split that survives the Monday morning standup
Growth and marketing analytics teams switched off spreadsheet attribution and started defending their budget with three live models on the same dataset.
Loved by growth, lifecycle, and marketing analytics teams running real budget.
“Half the agency-client conversation used to be arguing about which channel actually drove the sale. We just pull TrackRev up on the call now — the argument is over before it starts.”
“I've shipped two SaaS products and the affiliate + attribution layer was always the part I duct-taped together. TrackRev is the first time I haven't had to reach for the duct tape.”
“Server-side tracking that survives iOS and ad-blockers was non-negotiable. The pixel was live in twenty minutes and the dashboard finally matches what Stripe is telling us.”
“We trialled four attribution tools before this one. TrackRev is the only one where the numbers tied out against Stripe on day one — no manual reconciliation, no spreadsheet of shame.”
“Most attribution tools feel like a spreadsheet wearing a UI. TrackRev is the first one our ops team actually opens on Monday mornings — and the numbers don't need a translator.”
“I run a newsletter recommending automation tools. TrackRev is the first thing that showed me which posts actually convert — not just which ones rack up clicks. Killed two underperformers in week one.”
Everything you need to start comparing models free
Quick answers to what teams ask before they spin up TrackRev — billing, setup, accuracy, and how the models work.
Pairs well with
Revenue Attribution
Match every Stripe, Paddle, and Lemon Squeezy charge to the exact link that drove it.
Learn moreChannel Analytics
Rank every channel by revenue — not clicks — and spot the real winners.
Learn moreVisitor Journey Timeline
Every step from first click to paid customer, stitched into one timeline.
Learn moreStop arguing about which model is right. Use all three.
Connect your payment platform, share a tracking link, and switch between last-touch, first-touch, and linear on the same conversions.
Free up to 1,000 events / month · No credit card · Cancel anytime