Lattice DevTools
Replaced three separate tools — link shortener, attribution cron, and affiliate platform — in a single week.
The challenge
Lattice had stitched together a stack: Bitly for links, a brittle internal cron job for attribution, and a separate platform for affiliate payouts. Three bills, three logins, and three places for the data to disagree.
What they did
They moved branded links onto their own domain in TrackRev, switched attribution over to the first-party pixel, and stood up an affiliate program in the same dashboard — commissions accruing automatically from real Stripe sales.
The result
One tool, one bill, one source of truth. They onboarded twelve affiliates in a week without anyone writing a payouts script, and retired the internal cron job for good.
“We stopped paying for three tools. TrackRev's link side replaced Bitly, the attribution replaced our internal cron job, and the affiliate program replaced Rewardful — same week.”
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Set up TrackRev in 5 minutes and start attributing revenue to the channel that earned it.