TrackRev
Revenue Attribution

Revenue attribution built for SaaS — not bolted onto an e-commerce tool.

A first-party attribution platform that rivals Triple Whale and HYROS, without the ad-spend minimum or the Shopify assumptions. Connect Stripe, Paddle, Polar, or Lemon Squeezy and see which channel drove every dollar.

Start freeSee the in-app view →
  • No ad-spend minimum
  • Built for SaaS, not Shopify
  • Free up to 1,000 events/mo
$19
Where attribution starts
$0
Ad-spend minimum
3
Attribution models included
1,000
Free events every month

Pulls revenue from your stack

Stripe integrationPaddle integrationLemon Squeezy integrationCreem integrationPolar integrationDodo Payments integration
The standalone product

A first-party attribution platform, complete on its own.

Connect your billing, drop one pixel, and every paid charge is matched to the channel — and the exact link — that produced it. No ad account required, no e-commerce assumptions, no ad-spend floor to clear.

Source of truth

Attribution that reads your billing — not your ad account.

TrackRev attributes from the charge that actually settled, joined to a first-party click stored in your own workspace. Connect Stripe, Paddle, Polar, or Lemon Squeezy with a read-only key and the numbers in your channel report are the same numbers finance sees in your processor.

  • Read-only key — TrackRev reads charges and subscriptions, never moves money
  • Charges join to clicks by customer email — no checkout code to change
  • Refunds, chargebacks, and disputes net out of attributed revenue automatically
One data model

Switch the attribution model without re-tagging a thing.

First-touch, last-touch, and linear are computed from the same underlying click events, so changing the model changes the rollup — not your links. Compare which channel wins under which lens and stop over-fitting your budget to a single view.

  • Three models included on the $19 Analytics tier — no upsell
  • Compare models side by side on the same sales
  • Recurring revenue stays attributed to the original channel for the life of the subscription
What's included

The attribution toolkit, in the box.

Per-channel revenue

Rank every channel by the dollars it produced — not clicks or sessions — sourced straight from your processor.

Channel LTV

Subscription renewals roll up to the channel that won the customer, so lifetime value is per-channel, not per-first-charge.

Three attribution models

First-touch, last-touch, and linear, switchable from one dropdown with no re-tagging.

First-party & cookie-free

Server-side clicks and a first-party pixel on your own domain — survives Safari ITP, iOS, and ad-blockers.

Refunds netted automatically

Refunds and chargebacks reverse attributed revenue the moment they land in your billing system.

Your data, exportable

Every attribution record is available by CSV or REST API — BigQuery-ready, with no lock-in.

Start free — no credit card
Why it matters

Attribution is a budget decision, not a report.

The point of knowing which channel earned the money is to put the next dollar where it will earn again.

Every ad platform and click tool estimates. Your billing system knows. When a SaaS team runs Google Ads, a YouTube sponsorship, an SEO blog, and an affiliate program at the same time, each of those platforms happily claims the same conversions — so the numbers add up to well over 100% of the MRR you actually collected. Revenue attribution exists to reconcile that noise against the one system that cannot inflate itself: the charge in Stripe, Paddle, Polar, or Lemon Squeezy that hit a real card.

This is a budget problem, not a reporting nicety. Money follows the dashboard. If a last-touch view over-credits retargeting and under-credits the content that first brought the buyer in, you quietly defund the channel that is actually working and pour more into the one taking credit at the finish line. TrackRev denominates every channel in dollars sourced directly from your processor, then lets you re-examine the exact same sales under first-touch, last-touch, and linear — so a single model never gets to silently misallocate your spend.

And because you sell subscriptions, month one is the wrong horizon. A channel that brings in a $19 signup who stays fourteen months is worth far more than its first invoice suggests, and a tool built for one-time e-commerce checkouts credits that first charge and stops. TrackRev carries attribution across the whole subscription lifecycle — renewals, upgrades, downgrades, and refunds all adjust the originating channel — so the channel LTV you budget against reflects real lifetime value instead of a single opening payment.

Feature parity

Everything Triple Whale and HYROS do — for SaaS.

TrackRev matches the category specialists on the attribution fundamentals, then wins on the things a SaaS team actually needs: native subscription billing, no ad-spend floor, and link tracking plus affiliates in the same tool.

CapabilityTriple WhaleHYROSTrackRev Attribution
Multi-touch attribution
First-party tracking
Channel-level revenue
Built for SaaS subscriptionsE-commercePartial
Stripe/Paddle/Polar/LS native
No ad-spend minimum$299/mo
Channel LTV
Link tracking + affiliate included
Price$$$$299+/mo$19/mo
Competitor pricing verified July 2026.

Every claim above is verified against each vendor's public documentation. TrackRev matches the specialist feature-for-feature — then adds what only a shared data model can.

Curious how a click becomes a matched charge? See the mechanics deep-dive →

Multi-touch models

One dropdown. Three ways to credit a sale.

Attribution is a lens, not a verdict. TrackRev computes all three models from the same click data so you can see which channel wins under each — and defend your budget with whichever lens fits the channel's job.

First-touch attribution

First-touch gives 100% of the credit for a sale to the very first link a buyer ever clicked — the channel that introduced them to your product. It is the right lens for judging top-of-funnel investments like SEO content, a YouTube sponsorship, or a podcast read, because those channels rarely close the deal on the same visit but are the reason the buyer exists at all. If your last-touch dashboard keeps crediting direct and retargeting, first-touch usually reveals which awareness channel actually filled the pipeline.

Last-touch attribution

Last-touch credits the final link clicked before checkout — the closest model to how your payment processor sees the customer, and the TrackRev default. It answers a blunt question: what closed the sale? Last-touch is fast to reason about and hard to argue with in a finance review, but on its own it systematically under-credits the awareness channels that did the early work. That is exactly why TrackRev keeps all three models one dropdown apart instead of locking you into one.

Linear attribution

Linear splits the credit evenly across every link in the buyer's path, so a journey through a Google ad, a YouTube link, and a retargeting ad before a $39 subscription gives each channel a third of the revenue. It is the fairest model when several channels genuinely cooperate to produce a sale and you do not want to hand all the credit to whichever one happened to be first or last. TrackRev computes all three models from the same click events, so you can compare them side by side without re-tagging a single link.

Go deeper on multi-touch attribution →

Built for subscriptions

Channel LTV, not just conversion.

A conversion is the beginning of the revenue, not the end of it. TrackRev measures what a channel is worth across the entire subscription lifecycle.

Lifetime value

The channel that won the customer keeps earning the credit.

When a subscriber renews, upgrades, or downgrades, TrackRev keeps the revenue attributed to the link and channel that originally drove them. So a YouTube sponsorship that looks marginal on first-invoice revenue can turn out to be your best channel once fourteen months of renewals are counted against it.

  • Renewals inherit the original click's channel and link
  • Upgrades and downgrades adjust future attributed revenue automatically
  • Recurring multiplier configurable per program — one-time, N months, or lifetime

Want the channel-LTV table live in the product? Explore the in-app analytics view →

How it connects

Point it at the billing you already run.

One read-only key per processor. Charges join to clicks by customer email — no SDK, no checkout change, no ad-account permissions.

Stripe

Connect Stripe with a restricted, read-only API key — TrackRev requests access to charges, payment intents, customers, and subscriptions, and nothing else. The first sync backfills the last 90 days of paid charges so your dashboard is populated immediately, then keeps up via polling or a webhook for near-real-time updates. Stripe Connect is supported: point the key at the connected account you want to attribute, or run one workspace per merchant. Charges join to clicks by customer email, so there is no checkout code to change.

Paddle

Paddle acts as merchant of record, handling EU and UK VAT for you — and TrackRev reads its billing events the same way it reads Stripe. Connect a read-only key and every Paddle transaction, subscription renewal, and refund flows into the same channels table as your other processors. For a SaaS selling into Europe on Paddle while billing the US on Stripe, both feed one per-channel revenue total instead of two reports that never quite reconcile.

Polar

Polar is the billing layer many open-source and creator-led SaaS products use, and TrackRev connects to it natively. Paid orders and subscriptions are matched back to the click that drove them, so a developer tool monetising through Polar gets the same first-party, per-channel attribution as a company on Stripe — no ad-spend minimum, no e-commerce assumptions, and the same $19/month entry price.

Lemon Squeezy

Lemon Squeezy is another merchant-of-record option popular with indie SaaS and digital products. Connect it with a read-only key and TrackRev attributes every sale, subscription, and refund to its originating channel. Because Lemon Squeezy, Paddle, Polar, and Stripe all land in one unified revenue model, you can switch or mix processors without losing attribution history or splitting your reporting in two.

Trusted by operators

Teams whose dashboard finally matches Stripe

Founders and growth teams running real revenue on Stripe, Paddle, and Lemon Squeezy.

“Half the agency-client conversation used to be arguing about which channel actually drove the sale. We just pull TrackRev up on the call now — the argument is over before it starts.”
Jakiur Rahman
Jakiur Rahman
Founder & CEO, Lunova Digital
“I've shipped two SaaS products and the affiliate + attribution layer was always the part I duct-taped together. TrackRev is the first time I haven't had to reach for the duct tape.”
Mansurul Haque
Mansurul Haque
Ex-Founder, Ui Hut & Doplac CRM
“Server-side tracking that survives iOS and ad-blockers was non-negotiable. The pixel was live in twenty minutes and the dashboard finally matches what Stripe is telling us.”
Afnan Hussain
Afnan Hussain
CTO, contant.io
“We trialled four attribution tools before this one. TrackRev is the only one where the numbers tied out against Stripe on day one — no manual reconciliation, no spreadsheet of shame.”
Al Emran
Al Emran
CTO, ReachMark
“Most attribution tools feel like a spreadsheet wearing a UI. TrackRev is the first one our ops team actually opens on Monday mornings — and the numbers don't need a translator.”
Ataur Sajib
Ataur Sajib
COO & Head of Design, Ui Hut (exited)
“I run a newsletter recommending automation tools. TrackRev is the first thing that showed me which posts actually convert — not just which ones rack up clicks. Killed two underperformers in week one.”
Abu Yousuf
Abu Yousuf
AI Automation Expert

FAQ

Yes, especially for SaaS. Triple Whale is built for Shopify e-commerce and has no native support for Stripe subscriptions, Paddle billing, or SaaS revenue models. TrackRev Revenue Attribution is built for SaaS from the ground up — it connects natively to Stripe, Paddle, Polar, and Lemon Squeezy, handles subscription upgrades, downgrades, and refunds, and tracks channel LTV over the full subscription lifecycle. It starts at $19/month with no ad-spend minimum.
Go deeper

Pairs well with

Multi-Touch Attribution

Last-touch, first-touch, and linear models — switch with one toggle, no re-tagging.

Learn more

Channel Analytics

Rank every channel by revenue — not clicks — and spot the real winners.

Learn more

Visitor Journey Timeline

Every step from first click to paid customer, stitched into one timeline.

Learn more

Compare TrackRev vs Bitly, Rewardful & 12 more →

See which channel actually drove your MRR.

Connect Stripe, Paddle, Polar, or Lemon Squeezy and get first-party revenue attribution live in minutes. Free up to 1,000 events a month — no ad-spend minimum, no card required.

Start freeSee pricing