Northwind Supplements
Found their newsletter drove 4x the ROI of paid social and cut $8k/mo in wasted ad spend.
The challenge
Northwind ran the usual mix — paid social, a weekly newsletter, a few affiliate creators — but their analytics stopped at clicks. Revenue lived in Stripe, traffic lived in GA, and nobody could say with confidence which channel actually paid for itself.
What they did
They generated one tracked link per channel, dropped the TrackRev pixel on their storefront, and connected their Stripe account. Within minutes, charges started resolving back to the click that earned them.
The result
The channel breakdown was blunt: their newsletter was quietly out-earning paid social four to one. They reallocated roughly $8k a month of ad budget toward owned channels and watched blended ROI climb the next quarter.
“The newsletter was 4x better ROI than paid social. We wouldn't have known without TrackRev's channel breakdown. We cut paid budget by $8k a month and put it where it actually worked.”
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